In this article we’ll talk about S.O.S.T.A.C., which is a marketing model that was created in the 1990’s, by PR Smith and later included in his book, which was published then in 2004. S.O.S.T.A.C. is an acronym, which stands for Smith’s six fundamental facets of marketing, which is: Situation, objectives, strategy, tactics, action and control. Here we will look at each section of the acronym and go into the depth of each and its applications.
Situational Analysis: The first thing one must do is identify the situation, of the possible web presence at the current moment. Then go into doing an industry analysis and review your own service, resources, strengths and weaknesses. Which can then be used to implement areas for improvement and areas for highlighting your strengths.
Objectives: What is your incentive? What do you wish to achieve? Setting a goal like, what numbers do we want to achieve, possibly a certain amount of customers, for your customer base? What kind of reputation will you achieve through your actions? How much will this cost to do and how much time?
Strategy: How will you get yourself where you want to be? How will you deliver your results from the goals that you wish to achieve? Which customers should you focus on? What is your over all intention and message towards your customers? How will this challenge or stand against your competitors?
Tactics: What techniques are you planning to use? Which from your experience would be the most effective on what you are trying to achieve? Email Marketing? Ad Campaign? What data do we have on our customers that we can apply to this? What tools and techniques are out there, that would improve our tactics?
Actions: What are the goals that are to take place each day to get you closer to what you want to achieve? Who would be best at what you wish to achieve from your team, that possesses these particular skills? Do you need to hire someone to do it? What would be your return of investment if you do? When should it be done and how long will it take to do it? Do you need extra support from external sources? If so, what is it that you need and what would be the best way to acquire it?
Control: Have you achieved what your goal was? What responses have you received since the application launch? How many people are visiting your site? What are people talking about your business? Have you achieved your budget target or did you need to spend more to achieve? What would you do differently next time that would improve your next strategy to be effective even more?
Information sourced from here: http://www.walltowallsunshine.com/media/2016/02/SOSTAC.jpg